500,000 riders, concert fanatics, and street-food enjoyers attend the Sturgis Motorcycle Rally every year. Sturgis is located in the Black Hills of South Dakota, only minutes away from Mount Rushmore, Crazy Horse, Devils Tower, Custer State Park, and some of the most scenic riding in the country.
The Sturgis Motorcycle Rally is an American motorcycle rally held annually in Sturgis, South Dakota, for ten days usually during the first full week of August. In 2015 the city of Sturgis official expanded the dates to have the Rally, start on the Friday before the first full week of August, to end on the second Sunday. It was begun in 1938 by a group of Indian Motorcycle riders and was originally held for stunts and races. Attendance has historically been around one half million people, reaching a high of over 700,000 in 2015.